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The Association
for Learning Practitioners |
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!*FIRSTNAME*!
Welcome to the TrainerBase update
number 234.
TrainerBase is working towards being recognised as the voice for
independent learning practitioners. The new Association
has an official launch date as April
2008. We will showcase at HRD2008 at Excel on 15 - 17th April 2008. We
will divide the stand to enable us to showcase the benefits of the
Association and the Certified Learning Practitioner accreditation to
both purchasers of training and providers of training. We will be
following the theme "Helping trainers find business and businesses find
trainers".
If
you have any thoughts, ideas or opportunities which would help us grow
as an Association, please do let us know.
Onwards and upwards.
Peter
AKA Ed
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In this update
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Local
Networking Groups
Networking groups around the country. Find out who
is meeting up in your area.
- About TrainerBase
New developments, fixes and general information
about the Association.
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Featured trainer
The current TrainerBase member that want to be
noticed.
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Opportunities
A list of contract opportunities. Average value
£8,500. Could you be missing out?
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Diary Dates
Names of members keen to meet up on their travels.
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Market Place
A place to announce product an service offerings.
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News items
Press articles of relevance to the independent
trainer. Do you have something to say??
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New members
Recent members who have joined the site.
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Useful Stuff
Articles and reviews that help in running a
training business.
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Forum threads
Member to member dialogue and discussion (what is
the difference). No sales pitches!
- Survey
Details of TrainerBase and member surveys on
training related topics.
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Resources
What sort of resources are being downloaded by other
members. And of courses downloads means potential
contract opportunities.
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Statistics
For those of you interested in numbers, here you
will find current and new membership, trainer
searches and subjects being searched for.
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During 2008 we will be looking to use the local chapter meeting to
support the CPD of members, especially those undertaking the Certified
Learning Practitioner accreditation. We are looking to offer support for
those groups that would like it. It has been suggested that format
should be based on the best practice of existing meetings. Below are
details of current meetings or offers for hosting meetings.
- Thames Valley:
Next meeting is 17 March to be chaired by Paul Himple - more
icebreakers and energisers. Anyone in
the Thames Valley is welcome to come along. The topic will be
starting a training course or event. If you are interested in joining this lively
group, get in touch with Kate Clayton-Hathway. Future meetings are 28 April, 9 June,
21 July, 8 September 20 October and 2 December. Meet at the Bull
in Theale one mile from Junction 12 M4.
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England (North West):
Joy Wilson or
Tracy Regan
have offered to co-ordinate and host any meetings in this area.
Dates in the diary are: 25th April, 7th July, 6th October and
5th December. These sessions are 11:00 - 15:00 and include a
light lunch; there is a cost of £20+VAT. The first meeting on
25th includes a opportunity to learn how to get on to purchaser
'approved supplier lists' from the the purchasers themselves. If you are interested in meeting up for some CPD
and business development then please get
in touch with them. There is an option to book online at
www.trainerbase.co.uk/go/nwechapter .
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Lincs/Leics/Notts: Gary
Gorman is offering to host
meetings, contact him direct if you are interested in meeting
up. Dates in the diary are:
June 17th, Sept 9th and Dec 9th. All meetings run
18:30 to 20:30. Venue still to be decided.
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Sussex/Surrey area: Dawn Punter is looking at hosting a meeting in the early Autumn. I have offered
to attend if this would be useful. Please contact her direct
(01903 620103 ) for further information.
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West Midlands/Warwickshire: This group has had a
number of successful meetings. A couple of members from this
region have indicated an interest in hosting. If you wish to
join this group please contact me
ed@trainerbase.co.uk .
- London (Central/south): Dominic Demolder (ddemolder@themandevco.com) hosts meetings in the London Bridge area.
Contact him for details of the next meeting.
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London (North): Hatfield area meetings are hosted by a
number of members including Ann-Marie Sheridan and Liz Edwards.
Do make contact for further details.
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Yorkshire - Richard Hughes has offered to organise meetings. Please contact him direct if you would like a group organised in this area.
- Lincs/Leics/Notts: Gary
Gorman is offering to host meetings, contact him direct if you are
interested in meeting up.
- England (East): Mike Neumann is offering to host meetings, north of the M25.
- Devon (Exeter): Tom
Langdon-Davies has offered to host meetings.
- Chesterfield or Sheffield: Louise Page has offered to host a chapter meeting.
- Hampshire:
Jean from
IPSO FACTO Training Solutions Ltd has indicated that they would
be interested in hosting TrainerBase meetings. Address is; 1
Troon House, 4400 Parkway, Whiteley, Fareham. P015 7FJ. To get
in touch email Jean Campbell jean@ipsofacto.uk.com
Anyone else, please let me know. Do spread the word.
And if you want me to attend to talk about something,
please let me know.
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Just a quick note to say that the conference last week was an
outstanding success and enjoyed by everyone.
I kicked off the day brining participants up to speed on the
Association and our development of the Certified Learning
Practitioner accreditation. I presented:
with their certificates.
Our keynote speaker was Peter Honey who explored the issues of
Trainer styles.
Also, we had sessions on
Human givens by Duncan John, offering the latest thinking in
human behaviours and how to
influence learners. Ross Page of Oddball training provided a snippet from their highly
successful "Magicians Apprentice" programme.
On the business side we had a session by Mike Morrison on the getting seen (including
search engine optimisation) by the
estimated 60% of training purchasers that are using the Internet
as a source of new providers. Robert Clay provided an energetic
and insightful look at Trainer USP.
Initial feedback suggests that we have the formula right for future
events and we will be seeking suggestions on topics shortly.
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We will be enhancing the services we offer on TrainerBase in due
course and changing some of the existing services.
CERTIFIED LEARNING PRACTITIONERS: The first cohort of members
are now working towards becoming
Certified Learning Practitioners. Toni Johnson, Melanie Lisney, Mark
Norris and Liz Edwards attended an induction workshop on
February 23rd. The next cohort will be inducted in May. If you are
interested in being a CLP please get in touch.
OTHER SERVICES: TrainerBase is in negotiation with a number of
providers including:
- Publications (magazine),
- Insurance brokers and
- Legal services.
The idea being that these services will be a part or a benefit of
Association membership.
Also we at TrainerBase acknowledge that members will have
expertise in some areas and not in others, some of which may be required
to promote a professional image. With this in mind and capitalising on
the expertise within the TrainerBase staff we will start to offer
support services to members. These support services include: training
activity design, graphic design both of training materials and
promotional materials, photo editing, database design for MS Access and
MS SQL plus business development advise. Subscribers to TrainerBase will
benefit from a discount on any chargeable services.
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The format and concept of featured trainer slot is being changed.
We are going to use this to show case Certified Learning
Practitioners. The expectations is that CLPs will be interviewed and
a short profile written and this displayed on the site. This will be
a free facility and champion the accreditation and its benefits.
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The following opportunity has been posted on the site in the past
week or so:
I am please to report that a small number of opportunities posted in
the past couple of months have been from 'direct' purchasers,
supplementing those that are looking for 'associate' trainers.
Please do be aware that some opportunities are posted and then
removed before they appear in the weekly update. It is advisable to
check the site periodically as I do not always send out alerts. If you know of a friend who would be interested in any of the
opportunities posted on the site, please feel free to forward them this
email (not give them details of the opportunities) and ask them to use
this referral code when joining the site: - TB21!*USERID*!07. You will
be rewarded for referring the friend.
When considering applying for an opportunity, members should check
the requirements including; Subject, Sector Skills and Level Experience.
If you do not match the requirement you should not apply for the
opportunity, this practice is becoming very unpopular amongst purchasers
and other trainers.
If you are interested in using this facility as a way of sourcing
independent contractors but are not sure about the best way to approach
it, please feel free to email me.
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Few members seem to be using the 'Who's where when' diary facility.
Has this lost its appeal?
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The following has been posted into the
Market Place:
Please be aware that this is a Subscription based facility where
members can announce commercial offerings, products and services. This
is were member can explicitly say "This is what I do".
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The news section offers a valuable opportunity to raise your profile
within the training community.
It is said that success breeds success, so why not tell me about
your successes.
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To encourage the use of the venue page on TrainerBase, which has been
a little neglected in the past we will be featuring new venues that join
the site. If you have a venue facility, please feel free to add this;
you will need to join as a Supplier. TrainerBase is offering a 6 month
free subscription period to Suppliers who join as venues to help develop
this section.
Recent venues that have been added are:
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We welcome the following new members to the site:
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Members who have articles, tool, tips, jokes or advice that would be
of interest to the wider general training public have the opportunity to
share then on the site.
Contributing to the Useful Stuff section of the site will help raise
your profile ranking as 50 or more points are given to each
contribution. Please email me your suggestions in word processor format.
Please limit any images to a minimum or none.
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The following forum thread(s) has/have been started in the public
forum:
And the the Subscribers Forum:
The TrainerBase discussion forums are an important space where
training related topics can be aired. Have your say and help make these
forums the most important on the web.
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Advertising and sponsorship
Sponsoring this Update is negotiated on an affiliate scheme; please
contact us for more details. This update goes out to 4,000+ members.
If you no longer wish to receive emails from TrainerBase please visit
Edit
Membership and turn the e-mail options off.
We run a Solo marketing email option for members and non members
wishing to promote a product or service. Please email me for details.
TrainerBase is inviting sponsors from a number of organisation within
sectors that would benefit from promoting their service to members. Our
research indicates that 76% of members would be influenced to purchase a
product or service from a sponsor of their Association. If you would
like further details please download the Sponsorship Invitation flier or
contact us direct.
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The season is upon us when TrainerBase will be conducting a number of
Trainer related surveys. These include:
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We are going to conduct a major piece of research into the
status of the freelance and independent learning and development
industry. This is to support a project that TrainerBase has
sponsored. TJ are looking into 'Learning 2020' in partnership with
the Institute for Employment Studies. Our research will form a
benchmark on the current state of the market and provide a platform
for prediction. I will post further information about this in due course.
We will be inviting sponsors to support this survey.
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We had an excellent response to our Sponsors survey and the
information gathered will be very useful when seeking funding
support from potential suppliers of services. Please be aware that
we will not be passing on any of the data to sponsors, the
information will only be reported in the aggregate.
- And the Trainer Rates survey 2008 will commence in August 2008.
Our intention is to include purchaser responses for the first time.
We will be inviting sponsors to support this survey.
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Resources that have been downloaded in the past week include (of 413
total). Quite an increase in the past week:
- Action Learning 8
Business planning material 8
Performance management 9
Administration/Management of Training 10
Career Development 10
Sales resources 14
Self development resources 14
Tools and Tests 14
Communication Skills 15
Soft Skills course material 22
Assorted support material 29
Coaching & Mentoring stuff 37
Management course material 49
Icebreakers, Warm Ups and Warm Downs 51
Train the Trainer material 64
The resource downloads certainly went quiet during the latter part of
last year
but seem to be on the up again!! Do remember that sharing resources with
the membership is a really positive way of building up your network of
contacts, some of which may lead to new contract opportunities.
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To satisfy the interest in statistics about the the site, below are
some facts and figures that may be useful:
- Current total number of active members: 5,774 of which 4,038 are UK
based.
- Currently receive the newsletter: 4,476
- Currently receive offers and ads: 5,076
- Trainer searches made in the last 28 days: 1,006 of which 255 were
for named trainers, indicating that TrainerBase is being used by
visitors to find specific trainers.
- Number of member profile's viewed in the past 28 days: 3,588, of
which 2,974 (83%) were viewed by non members (potential purchasers?). This is a
definite indicator that visitors to the site are interested in viewing
subscriber profiles. Of course if you have not subscribed your profile
cannot be viewed.
- Number of new member types in the past 28 days;
- Basic user (potential purchaser) 19
- Supplier 4
- Trainer 70
- Health and Safety, Sales, Leadership, Coaching, and Customer
services skills are the top searched for subject in
the past 28 days. A total of 175 different subjects were searched for.
Interesting that Management Development has moved off the top list of
searched for subjects.
- A cursory review of the Work Function indicated that approximately
40% of active members has indicated their function. Of these 20%
indicate a purchasing function, 64% indicating they are independent
trainers with no purchasing function.
As a result of our marketing research exercise in 2007, 795 companies
requested further
information about TrainerBase. Our new Trainer cards
promotion pack were forwarded to those that have agreed to receive
information by post. The jewel case promotion contains details of
17 Subscribers and the card set can be
downloaded from the site. To keep TrainerBase in the mind of these
potential purchaser, they will receive the Training Purchasers'
Bulletin. The remainder of the Cases will be distributed to purchasers
who contact TrainerBase direct and at HRD 2008.
TrainerBase started to take a more proactive approach
to finding work for its members; we will be asking companies if they would like proposals from TrainerBase
members. The requests for proposal will be posted on the Opportunities page
as Brokered Leads.
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TrainerBase is keen to get feedback about the site, the updates and
other notifications. If you want something considered, then we need to
know. Can't guarantee that we can do anything, but unless we know how
can we consider it.
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Regards
Peter
Founder and Chief Executive
TrainerBase
The Association for Learning Practitioners
01239 711544
ed@trainerbase.co.uk
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TrainerBase is a trade mark of GirlingMayes ltd. |
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